KitCat blog posts on SEO: search, AI answers and ads for local and blue-collar businesses.
Most redesigns don't lose traffic because of the design. They lose it because of URLs nobody mapped. The pre-launch checklist that prevents it.
Honest electrician marketing: why service calls and panel-upgrade projects need opposite strategies, and what actually wins the high-ticket work.
Honest roofing marketing: why lead sellers own your market, the two customers you're actually selling to, and where roofing budgets get burned.
Honest plumbing marketing: why emergency calls are won on the map, where the real money hides, and the five things that waste a plumber's budget.
Honest SEO for HVAC contractors: why summer rankings are won in February, the three searches that behave nothing alike, and what's a waste of money.
The honest playbook for getting more Google reviews for a service business — when to ask, how to ask, and the shortcuts that get your profile penalized.
The honest, step-by-step guide to ranking in Google's Map Pack for local service businesses — what actually moves you up, and what's a waste of time.
A no-BS guide to marketing for plumbers, HVAC, roofers and contractors in 2026 — what to spend on, what to skip, and how to get found on Google and AI.
The honest answer to the question every client asks: real timelines, why it takes that long, and how to tell if it's working before the traffic arrives.
Some sites never drop in a Google core update. Here are the five boring habits that make a site update-proof.
Zero-click search isn’t killing SEO — it’s filtering out low-intent clicks. How to win the searches that still convert.
