Field notes on search, AI answers, feeds and ads. No thought leadership, just things that work.
Generative Engine Optimization (GEO) is how your business gets named by ChatGPT, Perplexity and Google’s AI. What it is — and how to start.
Google Ads not converting? It’s usually the landing page, not the ads. The funnel checklist to run before you touch your budget.
We tested 400 prompts across ChatGPT, Perplexity and Gemini. Here are the three signals that decide which brands AI recommends.
Some sites never drop in a Google core update. Here are the five boring habits that make a site update-proof.
AI influencers sound like a gimmick until you see the CPMs. What we learned running virtual-persona campaigns for real budgets.
Zero-click search isn’t killing SEO — it’s filtering out low-intent clicks. How to win the searches that still convert.
