KitCat blog posts on Google Ads: search, AI answers and ads for local and blue-collar businesses.
Google's rep wants you at 100%. Here's what that number actually measures, which recommendations are worth applying, and which quietly spend your money.
There's a Google Ads budget below which you're just donating to Google. How to calculate the monthly floor your market requires — with the math.
Google says 89% of ad clicks are incremental. eBay's own experiment found brand ads did nothing. Both are true — here's which one applies to you.
Google pushes Performance Max hard. When it actually works, when it quietly burns your budget, and the settings that decide which one you get.
Google Ads not converting? It’s usually the landing page, not the ads. The funnel checklist to run before you touch your budget.
