What we actually do.

How search actually works.

Most agencies keep this vague on purpose. Here it is in four moves.

What the jargon means.

If someone can’t explain a term simply, they’re hoping you won’t ask.

Google Business Profile

The box that appears on the right when someone Googles your company — photos, hours, reviews, the call button. It’s the biggest single factor in whether you show up in the map results. We keep it filled out, post to it regularly, add photos, and fix the changes Google makes to it on its own.

The map pack

The three businesses with the map that sit at the top of local searches. That’s where most local calls come from. Everything below it gets a fraction of the clicks.

Citations (directory listings)

Your business name, address and phone number listed on another website — directories, review sites, trade associations, the local chamber. Google checks those listings to confirm you’re a real business at a real address. More matching listings means more trust, and better map rankings. If your phone number is wrong on twenty of them, Google gets confused and drops you. We build these out over your first three months, then keep watching them. The listings we build are permanent and stay yours, even if you stop working with us.

On-page optimization

Rewriting the actual pages of your website — the titles, the headings, the words on the page — so Google understands what you do and where you do it. Most websites are written for nobody in particular. Yours gets written for the exact searches you want to win.

Technical SEO (site health)

The plumbing behind the website. Speed, phones, broken links, pages Google can’t read. It doesn’t win you rankings on its own. But if it’s broken, nothing else you do will work.

Schema markup

Hidden code that tells Google exactly what your business is — what you do, which areas you cover, your hours, your services, your rating. It’s the difference between Google guessing and Google knowing. It’s also how you get star ratings and drop-down questions showing up under your listing in search results.

Core Web Vitals

Google’s speed scorecard for your website. A slow site ranks lower. More importantly, people leave before they call you.

Internal linking

How the pages on your website link to each other. Done on purpose, it passes strength from your best pages to the ones you’re trying to get ranked. Most websites do this by accident. We do it deliberately.

Town & service pages

A page of its own for each service you offer and each area you cover. Google can only rank you for a town if you have a real page about that town. Every page we add is another place you can show up. This is how you grow past your home city.

AI search optimization

Getting named when someone asks ChatGPT or Google’s AI for a recommendation. It works differently from normal SEO — the AI has to be able to read your website and pull a clear answer out of it. We write and structure your content so it can. Very few agencies are doing this yet, which is exactly why it’s worth doing now.

AI crawler access

A small file on your website that tells AI tools what your business is and lets them read it. Without it, some of them skip you completely.

Geo-grid rank tracking

Instead of asking “where do we rank,” we check your position from dozens of points across the map. You might be number one downtown and invisible five miles out. This shows you exactly which neighborhoods you own and which ones still need work.

Call tracking

A tracking phone number on your website, so we can prove which calls came from Google, which came from ads, and which came from your map listing. Without it, everyone is guessing about what’s working.

Call recording

The same thing, with the calls recorded. You get to hear how enquiries are being handled. It separates “the marketing isn’t working” from “the calls aren’t being closed.” Those are two very different problems with two very different fixes.

Conversion tracking

Counting the calls and form submissions, not just the visitors. Traffic doesn’t pay your bills. Customers do. So that’s what we report on.

The first 90 days.

What’s in each plan.

Everything here is countable. At the end of the month, you can check it.

Swipe to compare plans →

One thing worth saying plainly: nothing here is a promise of rankings. It’s a list of work. Anyone who guarantees you a position on Google is either guessing or lying — nobody controls Google’s results, including us. What we can promise is what gets done, and honest reporting on what it produced.

So there are no surprises.

• Admin or office work
• Answering your phones
• Managing or moving your CRM
• Ad spend (paid straight to Google)
• Photo or video shoots
• Printed marketing materials
• Rebuilding your website
• Work on sites we didn’t build
• Link building & sponsorships

All of these are available. They’re just quoted separately instead of being absorbed into your monthly plan — that’s how the plan price stays honest and stays the same every month.